Wednesday, November 14, 2012

Target Goes for "Tarjae" Status ON Thanksgiving

Is Target looking for a "Tarjae" amount of money to bring them into ‘the black’ this holiday season...before the infamous "Black Friday" even starts? Either they got really confused with Daylight Savings Time this year and set their clocks 3 hours ahead or they deliberately chose to get a head start on the money making by opening their stores on Thanksgiving evening at 9 PM. Years ago many retailers moved their opening time to midnight...technically Friday, but this most recent change has resulted in over 200,000 names on a petition. The petition was written by a young employee who wrote to the corporate office asking this, Target: Take the high road and save Thanksgiving."

Check out the full story here:

In all fairness, Target is not the only retailer that decided to use this technique this year. Other holiday-snatching companies include Wal-Mart and Sears who are opting for an even earlier open, 8 PM. Now, similar petitions for the other stores are also going viral. This story reminds the public of an interesting way to engage in discourse; petitions are an often useful method to show disapproval of an action. In this case, Target responded to their employee by informing her that she will not be punished for her action (i.e. creating the petition) and offered her the evening off on Thanksgiving. She respectfully declined with the reason that it would not be fair to her fellow team members. The petition was enough to catch the attention of the corporate office, but not enough to change the time of opening on Thanksgiving.

Will this story affect how you use your Red Card? 


2 comments:

  1. I remember hearing something about this last year and thinking 'how sad'. I believe it's cruel to both employees and shoppers. Employees are forced to leave their families (and most likely holiday traditions) to go to work, when they should have it off like everyone else, and shoppers are forced to feel like they have to leave their families as well to get 'the best deals' before everyone else. I think it's a real shame all around. The reason it's called Black Friday is because it starts on FRIDAY. If shoppers weren't so eager to shop then I believe stores wouldn't strive to open earlier than everyone else. Sad to say, I think the corporates are going to win this one. So sad.

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  2. I worked at a retail outlet store one year who opened their store at noon Thanksgiving Day, and gave employees 4 hour shifts with the idea "that gives decent time to see families."

    I don't get how corporations can trade higher sales and neglect the sense of humanism, family, and traditions.

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